Press contacts:
Alyson Dutch/Elaine Murphy, BROWN & DUTCH PUBLIC RELATIONS, INC., 310.456.7151
Laurie Eisner, THE LEUKEMIA & LYMPHOMA SOCIETY, 310.452.7540
Press kit available at www.bdpr.com
Salt Lake City – September 23, 2002 – Mrs. Fields Cookies today announced the world premiere of its’ “Winning is Sweet …So are the Days of our Lives” amateur chef contest winning cookie. On hand to help celebrate the October 5 debut of the new Almond White Chip cookie at San Diego’s Horton Square will be members of the “Days of our Lives” Horton family, as well as officials of The Leukemia & Lymphoma Society. Mrs. Fields will donate 5 percent of sales from the winning cookie to The Society through the end of February.
The star-studded celebration of the cookie’s arrival will include cast members from NBC’s #1 rated daytime drama, “Days of our Lives,” Nadia Bjorlin, Patrika Darbo, Susan Seaforth Hayes, Kyle Lowder, Suzanne Rogers, Kevin Spirtas, Alison Sweeney and Arianne Zuker.
Also joining the festivities will be the creator of the Almond White Chip cookie, Margie Fisher of Hartsville, Tennessee. As the contest winner, she won a walk-on role on “Days of our Lives,” plus other prizes. She plays nurse C. Walker on an episode scheduled to air October 7, 2002.
When notified that her cookie recipe had won first
prize, Ms. Fisher surprised Mrs.
Fields
with the poignant news that she had first hand knowledge of lymphoma. “My father
died due to lymphoma, so I’m especially happy that proceeds from sales of my
cookie will help fund research that will help other people who have blood
cancers.”
Following the world premiere event of the Almond White Chip cookie, the celebrants will participate in The Society’s San Diego “Light the Night® Walk.” The walks are held during September and October in more than 224 cities nationwide to help raise awareness and funds for the fight against leukemia, lymphoma, Hodgkin’s disease and myeloma.
Through October, consumers buying three Almond White Chip cookies will receive one free. Additionally, SoapCity.com will offer a free “Days of our Lives” cast photograph and $5.00 off purchases from The SoapCity Store at www.soapcity.com throughout the month of October, while supplies last. SoapCity coupons will be distributed at participating Mrs. Fields stores nationwide.
About Mrs. Fields:
Mrs. Fields Famous Brands, which includes Mrs. Fields’ Cookies, Original Cookie Company, Great American Cookies, Pretzel Time, Pretzelmaker, Hot Sam and TCBY Yogurt & Ice Cream, has distinguished itself with innovative leadership which has turned the company into the largest, most widely recognized and respected brand name in the category of fresh-baked products. Currently, Mrs. Fields Famous Brands operates 4200 locations nationwide and 80 international locations. In addition, there are over 450 company-owned and franchised Mrs. Fields Cookies stores now operating in the U.S. Mrs. Fields Cookie stores, first established in 1977, are in 57 countries throughout the world, including Canada, Mexico, Brazil, Dominican Republic, Hong Kong, Malaysia, the Philippines, Singapore, Thailand, Bahrain, Australia, United Arab Emirates, Lebanon and Taiwan. Mrs. Fields Famous Brands is headquartered in Salt Lake City, Utah.
About Corday Productions, Inc.:
Currently in its’ 37th year on NBC, “Days of our Lives” is produced by Corday Productions, Inc. in association with Columbia Pictures Television. Ken Corday, Executive Producer, follows in the tradition of his parents, Betty and Ted Corday, who co-created the successful daytime drama. ‘Days of our Lives’ was recently awarded its’ third consecutive People’s Choice Award as voted by the American public in a special Gallup Poll.
About The Leukemia & Lymphoma Society:
The Leukemia & Lymphoma Society®, based in White Plains, NY, is the world’s largest voluntary health organization dedicated to funding blood cancer research, education and patient services. The Society’s mission is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, the Society has provided more than $280 million for research specifically targeting blood-related cancers. For additional information, please contact the Society at (800) 955-4572 or visit www.leukemia-lymphoma.org
About SoapCity:
SoapCity, The Soap Opera Capital of the World®, located at www.soapcity.com and AOL Keyword: “SoapCity”, is Sony Pictures Digital Entertainment's premier soap opera destination and the exclusive soap content provider to Yahoo! TV. With over 2.9 million unique users a month, the site provides extensive coverage updated daily, for all daytime dramas. In addition, the SoapCity Network includes official websites for top soap talent, as well for the shows The Young and the Restless, Days of our Lives, As the World Turns, Guiding Light and The Bold and the Beautiful. SoapCity is driven by a fan-based community eager to connect with their favorite shows. With daily updates, up-to-the-minute news, fashion and style reviews, and its e-commerce destination, The SoapCity Store, SoapCity has emerged as the number one soap opera entertainment hub. For information about SoapCity, contact: Sal Cataldi, Cataldi PR at (212) 244-9797.
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