A natural born publicist and passionate writer, Alyson Dutch is a consumer product/services specialist who has launched cookies for Mrs. Fields, green tea cappuccinos for Tokyo Coca Cola's Green Tea Terrace and the first sparkling wine geared for GenXer's, Cuvee M.
She's created positioning platforms for personalities such as "luxury lifestyle designer," Colin Cowie to launch his books, TV shows and tabletop products. Her "celebrity bra designer" campaign for actress Amanda Kennedy helped to grow her Sassybax concept into a $5 million a year bra company.
Before Crest's BrushUps hit shelves, Dutch launched the first "fingertip toothbrush" for Dental Dots with an award-winning "give bad breath the finger" campaign.
Dutch's consumer product publicity prowess comes from a background in the entertainment industry where she looked at clients like The Beach Boys, The Lion King theatrical productions and the Miss Universe, Miss USA and Miss Teen USA Pageants as products.
She leveraged the music industry's activist anthem of "I Ain't Gonna Play Sun City" into CNN, Rolling Stone and Vogue reporting how the fall of apartheid in Sun City, South Africa changed the perception of the destination for Americans. Dutch booked celebrities for the first online celebrity chat rooms for America Online and Oldsmobile in the early 1990's as a way to indoctrinate online membership.
Always fascinated by how she can bring entrepreneurial products to the mainstream, she established Brown+Dutch Public Relations in 1996 and in 2007 finally downloaded her decades of knowledge into a book titled the PR Handbook for Entrepreneurs.
Dutch's latest endevour combines her prowess as a consumer product launch specialist with her sensitivity to the needs of smaller businesses. Established in 2009, Consumer Product Events connects consumer packaged goods with the press who are looking to report about them. Our new product events are one day showcases where business can demonstrate and sample their products to the reporters who are actively searching for them.
