Tokyo Coca Cola’s Green Tea Terrace –
Developed a launch strategy for this retail concept to “do for green tea what Starbucks did for coffee.” In the first month of representation, landed stories with Associated Press, Reuters TV, Fortune Small Business magazine and a Los Angeles Times piece that was syndicated in 30+ papers internationally. The campaign netted a whopping 1465% return on investment.
Mrs. Fields Cookies –
Worked with this loved American brand to recapture their top of mind awareness the company once enjoyed when established in 1977. Aside from placing meaningful publicity in outlets that ranged from MSNBC, the Washington Post, Reuters, CBS MarketWatch, USA Today, which produced a 600% return on investment in only 10 months, this agency paired the brand with NBC’s “Days of our Lives” and the Leukemia & Lymphoma Society to nationalize and energize an amateur chef contest. The promotion included product placement, a grass roots campaign reaching into 220 demographically specific markets and an online fan element. Other meaningful efforts included a Red Cross promotion that boosted the organizations’ blood collections by 83%.
Allied Domecq Wines USA –
Responsible for the launch of a new California sparkling wine called Cuvee M, dressed in beautiful cobalt blue modern packaging, we were charged with targeting an untraditional champagne drinker, 25-45 year old hipsters. Our solution? The creation of the “Groovy Blue Gumball Cocktail” and the start of a new nightclub drink fashion. During a 4-month campaign that lead into the holiday season, this agency developed a trend that pitted champagne cocktails against the obligatory green apple martini. The campaign resulted in a 1600% ROI with placements on CNN, Eating magazine and over 88 outlets throughout the U.S. The client liked the concept so much that it rolled out the Groovy Blue Gumball internally as a promotional tool for their sales staff and distribution partners.
The Beach Boys –
Provided pro-active publicity representation, communications strategy and crisis management through the return of Brian Wilson to the band, the passing of Audrey and Carl Wilson, numerous disputes and public battles. Booked interviews with the Today Show, Associated Press, Premiere magazine, Rolling Stone, and thousands of other outlets throughout the world.
Swatch–
Brought the Swatch Boardercross Tour snowboarding event to the attention of the world to become the premier event of its kind through mainstream media placement and celebrity alignment. This online/offline effort included PR merchandising with the SnoCore music tour. Press coverage included USA Today, E! Entertainment TV, the Los Angeles Times, EXTRA, MTV, Westwood One Radio Syndicate, Buzz magazine and other outlets.
Colin Cowie Lifestyle –
Launched the career of the world’s premier celebrity wedding designer to attract 3 mainstream book deals, a television series and endorsement deal with the world’s largest china manufacturer, Lenox. Publicity coverage included a 6-page layout in Architectural Digest, the cover of the lifestyle section of the Los Angeles Times, a 6-page layout in Brides magazine, Bon Appetit magazine, Oprah, US magazine, The Hollywood Reporter and many more.
Wizdumb Clothing/Mary Nelson –
Launched the career of this fashion designer to create retail distribution in Nordstrom to Macy’s and a grass roots, national school tour with Partnership for a Drug Free America and Bloomingdales. Placements for this client included Vogue, Elle, Teen, People, Jump magazines, just to name a few.
thinkproducts -
The first to proactively market an established 13 year old, $20 million a year company with retail presence in the country’s major grocery, drug and mass retailers. Connected the company’s heritage to a reason for customers to purchase the product, positioned the company with a “face,” developed a cause marketing program to benefit the Susan G. Komen Foundation. Within the first 12 months, we generated a 7000% return on investment, built a celebrity sampling program with names including Cameron Diaz, Ben Kingsley, Donna Karan and Jack Osbourne, and many others. Sampled the product at the Emmy’s and Grammy’s and landed publicity in media outlets such as Quick & Simple and Women’s World magazines, Associated Press, E! Online, the New York Times and a front page, 3 page spread in the Los Angeles Times.
